Terry O’Reilly is an adman. He’s the founder of Pirate Toronto, a leading audio advertising firm, and has been a judge of radio advertising at the Clio and Cannes advertising awards. When he’s not marketing, he’s talking about marketing on his CBC radio show, The Age of Persuasion, which looks at the history and practice of advertising. We talk with Terry about why ads matter, what we should understand about ads and whether ads, ultimately, are a net good in our society.
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About the show
Bullseye is a celebration of the best of arts and culture in public radio form. Host Jesse Thorn sifts the wheat from the chaff to bring you in-depth interviews with the most revered and revolutionary minds in our culture.
Bullseye has been featured in Time, The New York Times, GQ and McSweeney’s, which called it “the kind of show people listen to in a more perfect world.” Since April 2013, the show has been distributed by NPR.
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