John Gruber & Merlin Mann on Blogging

This is a great compliment to the panel from the Integrated Media Association conference I posted in the podcast feed last week. John Gruber of Daring Fireball and our pal Merlin Mann discussing how to make a meaningful blog.

The upshot: you need a voice and you need a passion. Your focus should be to delight your ideal reader, even if that ideal reader is just a single person you know.