Does Video-Game Marketing Really Work? [Mailbag]

Episode 306

21st May 2026

Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what’s going on at Studio ZA/UM, and much more. One More Thing: Kirk: Mixtape Maddy: Knotwords Jason: Planet Money LINKS: Kirk’s essay about Mixtape, and the YouTube video version https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/ Garbage Day’s most recent article on modern marketing firms, social astroturfing, Geese, and that whole mess […]

Episode notes

Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what’s going on at Studio ZA/UM, and much more.

One More Thing:

Kirk: Mixtape

Maddy: Knotwords

Jason: Planet Money

LINKS:

Kirk’s essay about Mixtape, and the YouTube video version

https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/

Garbage Day’s most recent article on modern marketing firms, social astroturfing, Geese, and that whole mess

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Video games: They’re serious business! Except when they’re not serious at all. Each week on Triple Click, video game experts Kirk Hamilton, Maddy Myers, and Jason Schreier journey into the fascinating world of games. They’ll explore hot topics in video game news and culture, answer burning listener questions, debate the pros and cons of the biggest new games, and replay old classics together.

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