Bottoms Up and the Devil Laughs – The History of Monster Energy Drink

Episode 196

24th March 2026

Back before there were dozens of different energy drinks to choose from, back before soda game in plastic bottles, there was a humble little juice company called Hanson’s Juice, and they made the best juice on the American west coast. Flash forward to 2002, and they’re releasing Monster Energy Drink. How did we get here?

Episode notes

Back before there were dozens of different energy drinks to choose from, back before soda game in plastic bottles, there was a humble little juice company called Hanson’s Juice, and they made the best juice on the American west coast. Flash forward to 2002, and they’re releasing Monster Energy Drink. How did we get here?

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Two friends, Austin and Brenda, delve into the rich history of secret nerd mysteries near and dear to their hearts in their own loose, light-hearted way. If you’ve ever wondered “Why Saturday morning for cartoons?” or “How come Chuck E. Cheese cares so much about other people’s birthdays?”, this is the show for you!

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