Sarah Haskins is the correspondent on, and creator of the Target Women segment on Current TV’s infoMania. The segment takes aim at the absurd ways in which advertising on television appeals to women. Haskins, just back from vacation, took some time to talk about comedy, guilty pleasures, and branching out.
Chris Bowman: First off, how would you describe what it is you do on infoMania’s Target Women?
Sarah Haskins: I would describe it as a work of art. No, (laughs). I would describe it as a short segment where I make fun of advertising and marketing trends aimed at women, in entertainment.
CB: Would it be something similar to a pop culture critic maybe?
SH: Yeah. I mean it sort of is a pop culture critic. I very much focus on advertising so it’s sort of just general media messages too. I would by no means say that I am a pop culture expert. I am always a little afraid of using that term. People are like, “What do you think about this?!” And I’m like, “I don’t know, I don’t watch TV.”