Stock Market

Rendered #7 Etsy Speaks

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image credit: Marc Wathieu via Flickr, Creative Commons
Show: 
Rendered
Guests: 
Heather Jassy, Senior Vice President of Members & Community at Etsy
Guests: 
Miriam Gottfried, Wall Street Journal reporter

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Back in April, we talked about the online crafty marketplace Etsy going public, how the company has changed over the past 10 years, and what all of that means to the makers who sell their goods on the site. But there was an important voice missing from that show. (I couldn't interview anyone from Etsy because the company was in the mandated “quiet period” ahead of the IPO.)

Today, we get some responses to sellers' concerns about the direction the company is taking with Heather Jassy, Senior Vice President of Members & Community at Etsy and check in with Wall Street Journal reporter Miriam Gottfried to discuss the erratic performance of Etsy's stock over the past four months. We'll also talk about the looming threat on the horizon: a handmade marketplace on Amazon.

Special thanks to Etsy sellers Abby Glassenberg and Susie Ghahremani along with former Etsy seller Grace Dobush for lending their insights to this developing story.

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Rendered #3 Etsy: DIY to IPO

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An image from Etsy's prospectus, filed with the SEC
Show: 
Rendered
Guests: 
Miriam Gottfried, Wall Street Journal reporter
Guests: 
Grace Dobush, writer, crafter, former Etsy seller
Guests: 
Abby Glassenberg, blogger, crafter, Etsy seller
Guests: 
Susie Ghahremani, illustrator, Etsy seller

Listen to this episode on SoundCloud
Talk about it on Reddit
Subscribe in iTunes

On April 16, Etsy became a publicly traded company. This episode explores what that means for makers who use the site to sell their wares, and for Etsy's reputation.

Over the past decade, Etsy has honed its image as the place to go online to buy goods directly from the people who made them — from hand-knitted sweaters and custom furniture to more bizarre items like soap in the shape of a Thanksgiving turkey and jewelry made from dentures. But the company has also waded into some thorny issues, like how to define "handmade."

Etsy's policy changes and rapid growth have alienated some sellers, like Grace Dobush, who recently decided to shut down her store after many years on the site. But others like, Abby Glassenberg, say Etsy is a valuable tool for a crafty business-owner. Susie Ghahremani has been on Etsy from the very beginning and she says she'll stick with the site, but she's also re-launching her own online store because she's unsure about where Etsy is headed in the future and what that could mean for her business.

You'll hear from all three of these sellers on this episode, along with Wall Street Journal reporter Miriam Gottfried as well as writer/performer Jason Rouse, who served as the voice of Etsy. The words you hear from Etsy in this episode came from the Etsy prospectus, filed with the Securities and Exchange Commission in March. (Etsy couldn't speak to me for this episode because they are in the mandated quiet period.)

You can also listen back to my 2011 interview with April Winchell about the now defunct Regretsy. And if you're wondering what April thinks about this whole IPO thing, she wrote about it for Motherboard.

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The Memory Palace Episode 47: The Rise and Fall of Rising and Falling

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