Make Your Thing

Cory Doctorow: "Why Should I Care?"

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If you're involved in independent media making of any kind, this piece by Cory Doctorow is worth your time. It's about books - Doctorow, if you don't know, is a writer by trade - but it's also about what independent media really means for the creator.

Doctorow asks writers considering self-publishing to ask themselves the question "why should anyone care?" It's an important one, and one that's not asked enough. So often, we get so tied up in our own passions, the ones that drove us to create in the first place, that we forget to consider what our audience might want.

That should be an essential question when you create: how will this excite people enough that they will want it? Want it so much that they'll pay for it, or seek it out when it's inconvenient? Am I, as a creator, willing to pave that road?

So yeah: worth your time.

Rob Corddry on "Back to Work"

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One of the most popular discussion topics here in the MaxFun universe is how to"Make Your Thing". And one of our favorite experts in this area (besides Jesse, of course) is
former MaxFunCon keynote speaker Merlin Mann. In addition to producing many influential articles and speeches on the subject of how to focus your time, energy and creativity, Mann also co-hosts a weekly podcast called "Back to Work". The show is a fun and engaging look at how to hone the skills and tools that you need to break through barriers and become more effective and productive.

Ordinarily, Merlin hosts the show with Dan Benjamin; but while Benjamin is away this week, Mann is sharing the microphone with writer and actor Rob Corddry. It's a terrific episode as Corddry discusses how he has employed many of the techniques that Mann advocates. The pair also chat about writing, fear, Lost, Louie and how Corddry used Getting Things Done to create his show Children's Hospital. Check it out.

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