A new way to fundraise…

Posted by Maximum Fun on 20th May 2009

It turns out we’re not the only ones using video for our fundraising these days.

This video was produced for Chicago’s WBEZ by WBEZ employee and Schadenfreude member Justin Kaufman. Looks like BEZ is trying to raise money Obama-style — with a broader, younger group of donors, $20 at a time.

How hilarious is MaxFun booster Peter Sagal in this vid? Answer: very. Like a joke-obsessed puppy dog.

Sometimes folks in the public radio establishment get nervous as more and more shows and show-producing stations do direct fundraising. I think that giving breeds giving. Once you figure out how good it feels to support your favorite shows, it’s that much easier to support your favorite stations.

I know in the past year or two I’ve given to KCRW, WBAI (to support my pal Jay Smooth), WFMU (ditto Tom Scharpling), WNYC (On the Media! Radiolab!) and BEZ (This American Life!). While I sometimes sent some money to KPOO back home in the Bay, I now find myself giving more than ever, and feeling great about it.

I hope you’ll give to your local public radio station. They really do need your help now more than ever.